000			01455nam a22001937a 4500
008			190930b2011 ||||| |||| 00| 0 eng d
020			_a9788131515440
082			_a332.6019 ACK-L
100			_aAckert, Lucy F.
245			_aUnderstanding behavioral finance / _cLucy F. Ackert and Richard Deaves
260			_aIndia _bCengage Learning _c2011
300			_a348 p.
365			_aINR _b550.00.
500			_aThis comprehensive textideal for today's behavioral finance electivelinks finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.
650			_aStock exchanges--Psychological aspects
650			_aFinance--Psychological aspects
650			_aInvestments--Psychological aspects
700			_aDeaves, Richard
999			_c32625 _d32625