000 00517nam a22001937a 4500
003 OSt
020 _a9788132104711
082 _a658.8
_bPIN/MA
100 _aPingali Venugopal
245 _aMarketing management:
_ba decision-making approach
260 _aLos Angeless
_bSage publications
_c2010
300 _axvii, 245 Pages
650 _aMarketing-management
650 _aSWOT analysis
650 _aPositioning
650 _aMarketing environment
650 _aSegmentation and targeting
942 _2ddc
_cBK
999 _c32510
_d32510