000			012480000a22005050004500
001			00000520
015			_am
040			_aeng
050			_a010
060			_a100
020			_a0-395-47208-3
245			_aMarketing _b/ by Steven J. Skinner
100			_aSkinner, Steven J.
260			_aBoston _bHoughton Mifflin Co. _dUSA
260			_cY 1990
300			_axxviii, 118p. _bglos, ind. _c26 cm x 20 cm
465			_aRs. 927.94
466			_aBooks India _bAhmedabad _c10794 _d09-08-1994
650			_a marketing
650			_a evolution
650			_a concept
650			_a strategy
650			_a planning
650			_a environment
650			_a segmentation
650			_a consumer
650			_a decision making
650			_a buying behaviour
650			_a information
650			_a research
650			_a pricing
650			_a channels
650			_a wholesaling
650			_a retailing
650			_a advertising
650			_a publicity
650			_a personal selling
650			_a service marketing
650			_a social issues
650			_a financial analysis
020			_a66/1
856			_a/wwwisis/bok/598.JPG _b/wwwisis/bok/X598.JPG
942			_cBK
082			_a658.8 _bSKI
999			_c32336 _d32336