000			00425cam a22001574a 4500
020			_a0072964723 (alk. paper)
082	0	0	_aRG _bARE/C
100	1		_aArens, William F.
245	1	0	_aContemporary advertising / _cWilliam F. Arens.
250			_a10th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _cc2006.
300			_axl, 614 [80]p. : _bcol. ill. ;
500			_aIncludes indexes.
650		0	_aAdvertising.
942			_cREF
999			_c29888 _d29888