| 000 | 00677cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a0324289561 (student ed. with InfoTrac) | ||
| 020 | _a0324320159 (student ed.) | ||
| 020 | _a0324317182 (instructor's ed. with InfoTrac) | ||
| 082 | 0 | 0 |
_a659 _bOGU/A |
| 100 | 1 | _aO'Guinn, Thomas C. | |
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
||
| 300 |
_axlviii, 781 p. : _bill. ; |
||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 | _aAllen, Chris T. | |
| 700 | 1 | _aSemenik, Richard J. | |
| 942 | _cBK | ||
| 999 |
_c28983 _d28983 |
||