000			00385nam a22001337a 4500
082			_a658.82 _bCLO/I
100			_aClow, Kenneth E.
245			_aIntegrated advertising,promotion, and marketing , communications / _cKenneth E. Clow.
250			_a2nd ed.
260			_c2003. _bPRENTICE HALL OF INDIA,
300			_a537p.: _bill.;
650			_aADVERTISING & SALES PROMOTION
942			_cBK
999			_c13952 _d13952