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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 4th edDescription: xlviii, 781 p. : illISBN:
  • 0324289561 (student ed. with InfoTrac)
  • 0324320159 (student ed.)
  • 0324317182 (instructor's ed. with InfoTrac)
Subject(s): DDC classification:
  • 659 OGU/A
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books St. Paul's College Management Subject Book 659 OGU/A (Browse shelf(Opens below)) Available 31421
Books Books St. Paul's College Management Subject Book 659 OGU/A (Browse shelf(Opens below)) Available 33095
Total holds: 0

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