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1.
Integrated advertising,promotion, and marketing , communications / Kenneth E. Clow. by
Edition: 2nd ed.
Material type: Text Text
Publication details: PRENTICE HALL OF INDIA, 2003
Availability: Items available for loan: St. Paul's College (2)Call number: 658.82 CLO/I, ...

2.
ADVERTISING AND INTEGRATED BRAND PROMOTION Book by
Edition: 3
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: VIKAS PUBLISHING COMPANY 2003
Availability: Items available for loan: St. Paul's College (2)Call number: 658.827 GUI/A, ...

3.
ADVERTISING AND PROMOTION Book by
Edition: 6
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: TATA MC GRAW HILL 2003
Availability: Items available for loan: St. Paul's College (2)Call number: 658.827 BEL/A, ...

4.
IMPLEMENTING ADVERTISING STRATEGY Book by Series: MANAGEMENT TALK SERIES ;
Edition: 1
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: MERK EQUITY PRINTERS 2003
Availability: Items available for loan: St. Paul's College (2)Call number: 658.827 NAR/I, ...

5.
Advertising management / Rajeev Batra by
Edition: 5th ed.
Material type: Text Text
Publication details: PRENTICE HALL OF INDIA, 2007
Availability: Items available for loan: St. Paul's College (3)Call number: BB 659 BAT/A, ...

6.
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE Book by
Edition: 6
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: MC GRAW HILL 2007
Availability: Items available for loan: St. Paul's College (1)Call number: 659 BEL/A.

7.
INTEGRATED ADVERTISING , PROMOTION , AND MARKETING COMMUNICATIONS Book by
Edition: 2
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: PRENTICE HALL OF INDIA 2007
Availability: Items available for loan: St. Paul's College (1)Call number: 659 CLO/I.

8.
PRINCIPLES OF ADVERTISING AND I M C Book by
Edition: 2
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: TATA MC GRAW HILL 2006
Availability: Items available for loan: St. Paul's College (1)Call number: 659 DUN/P.

9.
PRINCIPLES OF ADVERTISING Book by
Edition: 2
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: VIVA BOOKS PVT. LTD. 2007
Availability: Items available for loan: St. Paul's College (1)Call number: 659 LEE/P.

10.
ADVERTISING AN IMC PRESPECTIVE Book by
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: EXCEL BOOKS 2007
Availability: Items available for loan: St. Paul's College (1)Call number: 659 MUR/A.

11.
ADVERTISING MANAGEMENT: CONCEPTS AND CASES Book by
Edition: 1
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: TATA MC GRAW HILL 2002
Availability: Items available for loan: St. Paul's College (1)Call number: 659 MOH/A.

12.
ADVERTISING : THE ADVERTISING HANDBOOK Book by
Edition: 2
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Language: English
Publication details: ROUTLEDGE 2002
Availability: Items available for loan: St. Paul's College (1)Call number: 659.1 BRI/A.

13.
Salesmanship and advertising / C N. Sontakki. by
Material type: Text Text
Publication details: NEW DELHI : KALYANI PUBLISHERS, 2002
Availability: Items available for loan: St. Paul's College (2)Call number: 658.85 SON/S, ...

14.
Advertising / by John Dunn. by Series: Lucent overview series
Material type: Text Text
Publication details: San Diego, CA : Lucent Books, c1997
Availability: Items available for loan: St. Paul's College (1)Call number: 659.1 DUN/A.

15.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 4th ed.
Material type: Text Text
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Availability: Items available for loan: St. Paul's College (2)Call number: 659 OGU/A, ...

16.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. by
Edition: 5th ed.
Material type: Text Text
Publication details: Belmont, CA : Thomson/Wadsworth, c2006
Availability: Items available for loan: St. Paul's College (5)Call number: 659.132 MEE/C, ...

17.
Contemporary advertising / William F. Arens. by
Edition: 10th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for reference: St. Paul's College: Not for loan (2)Call number: RG ARE/C, ...

18.
Advertising and sales promotion / A complete text book for the restructured fifth semester B.Com programme of M G University : Mathew Emmanuel. by
Material type: Text Text
Publication details: Kottayam : D C Books, 2011
Availability: Items available for loan: St. Paul's College (1)Call number: 659.1 EMM/A.

19.
Marketing / by Steven J. Skinner by
Publication details: Boston Houghton Mifflin Co. ; Y 1990
Online resources:
Availability: Items available for loan: St. Paul's College (1)Call number: 658.8 SKI/M.

20.
Advertising / John S. Wright ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Audience: Specialized;
Publication details: New Delhi : Tata McGraw-Hill, 1978
Availability: Items available for loan: St. Paul's College (1)Call number: 659.1 WRI/A.

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