TY  - BOOK
AU  - Beebe, Steven A
ED  - Beebe, Susan J. and Ivy, Diana K.
TI  - Communication: Principles for a Lifetime
SN  - 9789353065805
U1  - 658.45 BEE 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - Business Communication
N1  - Table of Content
UNIT I: PRINCIPLES OF COMMUNICATION
1. Identifying Foundations of Human Communication   
2. Exploring Self-Awareness and Communication   
3. Understanding Verbal Messages   
4. Understanding Nonverbal Messages   
5. Listening and Responding   
6. Adapting to Others: Diversity and Communication   
UNIT II: INTERPERSONAL COMMUNICATION
7. Understanding Interpersonal Communication   
8. Enhancing Relationships   
UNIT III: COMMUNICATING IN GROUPS AND TEAMS
9. Understanding Group and Team Performance   
10. Enhancing Group and Team Performance   
 UNIT IV: PUBLIC SPEAKING
11. Developing Your Speech   
12. Organizing and Outlining Your Speech   
13. Delivering Your Speech   
14. Speaking to Inform   
15. Speaking to Persuade   
APPENDICES
A. Interviewing   
B. Sample Speeches for Discussion and Evaluation

Salient Features
A framework that fosters deep understanding throughout the course
To help students understand and remember the essential concepts of the course, Communication: Principles for a Lifetime is organized around five fundamental communication principles:
1. Be aware of your communication with yourself and others.
2. Effectively use and interpret verbal messages.
3. Effectively use and interpret nonverbal messages.
4. Listen and respond thoughtfully to others.
5. Appropriately adapt messages to others.
• The addition of contemporary examples makes concepts relatable, helping students see the relevance of course material to their own lives.
• The sixth edition features significantly updated and expanded research, incorporating the latest findings about human communication principles and skills.
; Table of Content
UNIT I: PRINCIPLES OF COMMUNICATION
1. Identifying Foundations of Human Communication   
2. Exploring Self-Awareness and Communication   
3. Understanding Verbal Messages   
4. Understanding Nonverbal Messages   
5. Listening and Responding   
6. Adapting to Others: Diversity and Communication   
UNIT II: INTERPERSONAL COMMUNICATION
7. Understanding Interpersonal Communication   
8. Enhancing Relationships   
UNIT III: COMMUNICATING IN GROUPS AND TEAMS
9. Understanding Group and Team Performance   
10. Enhancing Group and Team Performance   
 UNIT IV: PUBLIC SPEAKING
11. Developing Your Speech   
12. Organizing and Outlining Your Speech   
13. Delivering Your Speech   
14. Speaking to Inform   
15. Speaking to Persuade   
APPENDICES
A. Interviewing   
B. Sample Speeches for Discussion and Evaluation

Salient Features
A framework that fosters deep understanding throughout the course
To help students understand and remember the essential concepts of the course, Communication: Principles for a Lifetime is organized around five fundamental communication principles:
1. Be aware of your communication with yourself and others.
2. Effectively use and interpret verbal messages.
3. Effectively use and interpret nonverbal messages.
4. Listen and respond thoughtfully to others.
5. Appropriately adapt messages to others.
• The addition of contemporary examples makes concepts relatable, helping students see the relevance of course material to their own lives.
• The sixth edition features significantly updated and expanded research, incorporating the latest findings about human communication principles and skills.

ER  -