TY  - GEN
AU  - Skinner, Steven J.
TI  - Marketing: / by Steven J. Skinner
SN  - 0-395-47208-3
AV  - 010 
U1  - 658.8 
CY  - Boston
PB  - Houghton Mifflin Co.
KW  -  marketing
KW  -  evolution
KW  -  concept
KW  -  strategy
KW  -  planning
KW  -  environment
KW  -  segmentation
KW  -  consumer
KW  -  decision making
KW  -  buying behaviour
KW  -  information
KW  -  research
KW  -  pricing
KW  -  channels
KW  -  wholesaling
KW  -  retailing
KW  -  advertising
KW  -  publicity
KW  -  personal selling
KW  -  service marketing
KW  -  social issues
KW  -  financial analysis
ER  -