TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph
AU  - Stasch, Stanley F.
TI  - Marketing research: text and cases 
SN  - 9788185386164
U1  - 658.83 BOY-H 
PY  - 2014///
CY  - India
PB  - AITBS Publishers
KW  - Marketing research
ER  -