TY  - BOOK
AU  - WIMMER ROGER D
AU  - DOMINICK JOSEPH R
TI  - MASS MEDIA RESEARCH
SN  - 0-534-06702-6
U1  - 302.23072 
PY  - 1987///
CY  - BELMONT
PB  - WADSWORTH PUBLISHING CO.
N1  - MASS MEDIA
ER  -