TY  - BOOK
AU  - PRIDE  WILLIAM  .M
AU  - FERRELL
TI  - MAKETING  .  CONCEPTS AND  STRATEGIES
U1  - 380.1 
PY  - 2005///
CY  - 
PB  - BIZTANTRA  PUB.
KW  - COMMERCE
KW  - COMMERCE P G
ER  -