TY  - BOOK
AU  - PETER PAUL J
AU  - OLSON JERRY C
TI  - CONSUMER BEHAVIOUR AND MARKETING STRATEGY
U1  - 658.834 2 
PY  - 2007///
CY  - 
PB  - TATA MC GRAW HILL
KW  - CONSUMER   BEHAVIOUR
KW  - MBA
ER  -