TY  - BOOK
AU  - CHURCHIL  GILBERT . A
AU  - LACOBUCCI  DAWN
TI  - MARKETING  RESEARCH: METHODOLOGICAL  FUNCTIONS
U1  - 658.83 
PY  - 2002///
CY  - 
PB  - SOUTH  WESTERN
KW  - MARKETING RESEARCH
KW  - MBA
ER  -