TY  - BOOK
AU  - SENGUPTA  SUBROTO
TI  - BRAND POSITIONING:STRATEGIES  FOR COMPETITIVE  ADVANTAGE
U1  - 658.827 
PY  - 2006///
CY  - 
PB  - TATA MC GRAW HILL
KW  - BRAND MANAGEMET
KW  - MBA
ER  -