TY  - BOOK
AU  - KELLER KEVIN LANE
TI  - STRATEGIC BRAND MANAGEMENT BUILDING,MEASURING AND MANAGING BRAND EQUITY
U1  - 658.827 
PY  - 2003///
CY  - 
PB  - PRENTICE HALL OF INDIA
KW  - BRAND MANAGEMET
KW  - MBA
ER  -