Textbook of marketing / edited by Keith Blois.
Material type: TextPublication details: c 2000. New York : Oxford,Description: 658 pISBN:- 9780195687170
- 658.8 BLO/T
Total holds: 0
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658.4083 KRI/E Environmental management : | 658.7 RAY/S Supply Chain Management for Retailing / | 658.8 BAI/M Marketing / | 658.8 BLO/T Textbook of marketing / | 658.8 KOT/M MARKETING MANAGEMENT | 658.81 LEE/P Purchasing and supply management : | 658.81 LEE/P Purchasing and supply management : |
Table of contents:
Part 1. Customers, markets and marketing
Part 2. Understanding and assessing buyer behaviour
Part 3. The product offering
Part 4. Formulating and implementing marketing strategy
Part 5. Issues in marketing strategies
References
Index
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