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Textbook of marketing / edited by Keith Blois.

By: Material type: TextTextPublication details: c 2000. New York : Oxford,Description: 658 pISBN:
  • 9780195687170
Subject(s): DDC classification:
  • 658.8 BLO/T
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Table of contents:
Part 1. Customers, markets and marketing
Part 2. Understanding and assessing buyer behaviour
Part 3. The product offering
Part 4. Formulating and implementing marketing strategy
Part 5. Issues in marketing strategies
References
Index

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