Textbook of marketing / edited by Keith Blois.

By:

Blois, Keith,ed

Material type: Text

TextPublication details: c 2000. New York : Oxford,Description: 658 pISBN:

9780195687170

Subject(s):

Marketing

DDC classification:

658.8 BLO/T

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	St. Paul's College Management	Subject Book	658.8 BLO/T (Browse shelf(Opens below))	Available		34732

Total holds: 0

Table of contents:
Part 1. Customers, markets and marketing
Part 2. Understanding and assessing buyer behaviour
Part 3. The product offering
Part 4. Formulating and implementing marketing strategy
Part 5. Issues in marketing strategies
References
Index

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