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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 4th edDescription: xlviii, 781 p. : illISBN: - 0324289561 (student ed. with InfoTrac)
- 0324320159 (student ed.)
- 0324317182 (instructor's ed. with InfoTrac)
- 659 OGU/A
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St. Paul's College Management | Subject Book | 659 OGU/A (Browse shelf(Opens below)) | Available | 31421 | |||
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Books
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St. Paul's College Management | Subject Book | 659 OGU/A (Browse shelf(Opens below)) | Available | 33095 |
Total holds: 0
Browsing St. Paul's College shelves, Shelving location: Management, Collection: Subject Book Close shelf browser (Hides shelf browser)
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| 658.81 LEE/P Purchasing and supply management : | 658.83 EAS/M Marketing research : | 658.84 JOS/I International marketing / | 659 OGU/A Advertising and integrated brand promotion / | 659 OGU/A Advertising and integrated brand promotion / | M23 PIN/S SAITHYAM | M23 PRE/S SEVA SADANAM |
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