Marketing management: (Record no. 32510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132104711 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PIN/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pingali Venugopal |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Sub-title | a decision-making approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeless |
| Name of publisher | Sage publications |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 245 Pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Marketing-management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | SWOT analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Positioning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Marketing environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Segmentation and targeting |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 24/05/2022 | Amrutha Books , Invoice 414, 16.05.2022 | 595.00 | 658.8 PIN/M | 36329 | Books |