Principles of marketing (Record no. 32509)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00318cam a2200133ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-203-4889-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | NEE-P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Neeru Kapoor. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | PHI Learning Pvt. Ltd. |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 288p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 24/05/2022 | Amrutha Books , Invoice 414, 16.05.2022 | 275.00 | 380.1 KAP/P | 36330 | Books |