Marketing (Record no. 32336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 012480000a22005050004500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-395-47208-3 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Sub-title | / by Steven J. Skinner |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Skinner, Steven J. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Houghton Mifflin Co. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | Y 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 118p. |
| Other physical details | glos, ind. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | evolution |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | concept |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | consumer |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | decision making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | buying behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | information |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | pricing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | wholesaling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | retailing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | publicity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | personal selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | service marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | social issues |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | financial analysis |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 66/1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SKI |
| 465 ## - | |
| -- | Rs. 927.94 |
| 466 ## - | |
| -- | Books India |
| -- | Ahmedabad |
| -- | 10794 |
| -- | 09-08-1994 |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 21/01/2022 | 658.8 SKI/M | 21107 | Books |