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Research for marketing decisions (Record no. 32332)

MARC details
000 -LEADER
fixed length control field 01705nam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9788120307575
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number GRE/RES
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Green, Paul E.
245 ## - TITLE STATEMENT
Title Research for marketing decisions
Statement of responsibility, etc by Paul E. Green, Donald S. Tull and Gerald Albaum.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Prentice hall of India,
Year of publication 2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 784 p.
500 ## - GENERAL NOTE
General note Table of Contents :<br/>Chapter 1. Marketing research - content and strategy<br/>Chapter 2. The tactics of research- planning the research project<br/>Chapter 3. Marketing research - the value and cost of decision - making information<br/>Chapter 4. The tactics of marketing - research design<br/>Chapter 5. Information from respondants<br/>Chapter 6. Experimentation<br/>Chapter 7. Measurement in marketing research - general concepts and instrument design<br/>Chapter 8. Measurement and scaling in marketing research<br/>Chapter 9. Sampling procedures in marketing research<br/>Chapter 10. The analysis process - basic concepts and analyzing associative data<br/>Chapter 11. Multiple and partial regression<br/>Chapter 12. Analysis of variance and covariance <br/>Chapter 13. Other techniques for analyzing criterion- predictor association<br/>Chapter 14. Factor analysis and clustering methods<br/>Chapter 15. Multidimensional scaling and conjoint analysis<br/>Chapter 16. Forecasting procedures in marketing research<br/>Chapter 17. Brand positioning and market segmentation<br/>Chapter 18. Evaluating new marketing stratgies<br/>Appendix A- Statistical tables<br/>Index <br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject keyword Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tull, Donald S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Albaum, Gerald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
  Subject Book St. Paul's College St. Paul's College Commerce 21/01/2022 658.83 GRE/R 15646 Books