Marketing research : (Record no. 32330)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00512nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788185386164 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BOY-H |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boyd, Harper W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub-title | text and cases / |
| Statement of responsibility, etc | Harper W. Boyd, Ralph Westfall and Stanley F. Stasch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | India |
| Name of publisher | AITBS Publishers |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 816 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 21/01/2022 | 658.83 BOY/H | 20617 | Books |