Marketing Management : (Record no. 31635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505nam a22001697a 4500 |
| 020 0# - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352807383 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ramaswamy, V.S. and Namakumari S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : |
| Sub-title | Indian Context Global Perspective / |
| Statement of responsibility, etc | V.S.Ramaswamy and S. Namakumari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Sage, |
| Place of publication | New Delhi : |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlvii, 798p.: |
| Other physical details | ill.;pb. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Marketing-India-Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 08/05/2020 | ABD-348,02.12.2019 | 995.00 | 658.8 RAM/M | 35463 | Books |