Advertising and sales promotion / (Record no. 30799)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00454nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126431199 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | EMM/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Emmanuel, Mathew. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and sales promotion / |
| Sub-title | A complete text book for the restructured fifth semester B.Com programme of M G University : |
| Statement of responsibility, etc | Mathew Emmanuel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Kottayam : |
| Name of publisher | D C Books, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 146P. : |
| Other physical details | pb. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Advertising and sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 24/10/2018 | Dr. Asha E.Thomas | 75.00 | 659.1 EMM/A | 34785 | Book Bank |