Marketing / (Record no. 29925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072828803 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 380.1 |
| Item number | KER/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Roger A. Kerin...[et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv733p. : |
| Other physical details | HB |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 30/03/2015 | Donated by IBP | 1050.00 | 380.1 KER/M | 30958 | Books | |
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 30/03/2015 | Donated by IBP | 1050.00 | 380.1 KER/M | 30959 | Books | |
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 30/03/2015 | Donated by IBP | 1050.00 | 380.1 KER/M | 30960 | Books | |
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 30/03/2015 | Donated by IBP | 1050.00 | 380.1 KER/M | 30961 | Books | |
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 30/03/2015 | Donated by IBP | 1050.00 | 380.1 KER/M | 30962 | Books |