Contemporary advertising / (Record no. 29888)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425cam a22001574a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072964723 (alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | RG |
| Item number | ARE/C |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc | William F. Arens. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xl, 614 [80]p. : |
| Other physical details | col. ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| General Book | St. Paul's College | St. Paul's College | Reference | 27/03/2015 | Donated by IBP | 2200.00 | RG ARE/C | 31254 | Reference | |
| General Book | St. Paul's College | St. Paul's College | Reference | 27/03/2015 | Donated by IBP | 2200.00 | RG ARE/C | 31253 | Reference |