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Advertising and integrated brand promotion / (Record no. 28983)

MARC details
000 -LEADER
fixed length control field 00677cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0324289561 (student ed. with InfoTrac)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0324320159 (student ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0324317182 (instructor's ed. with InfoTrac)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number OGU/A
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name O'Guinn, Thomas C.
245 10 - TITLE STATEMENT
Title Advertising and integrated brand promotion /
Statement of responsibility, etc Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Mason, Ohio :
Name of publisher Thomson/South-Western,
Year of publication c2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xlviii, 781 p. :
Other physical details ill. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject keyword Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject keyword Advertising media planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Damaged status Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
  Subject Book St. Paul's College St. Paul's College Management 16/12/2014 Donated by IBP 1200.00 659 OGU/A 33095 Books
  Subject Book St. Paul's College St. Paul's College Management 05/01/2015 Donated by IBP 1200.00 659 OGU/A 31421 Books