Advertising management: concepts and cases (Record no. 26066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | SPK96000001 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB-migration-12448 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140502130459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 040 ## - CATALOGING SOURCE | |
| -- | PC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MOH/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MOHAN MANENDRA |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT: CONCEPTS AND CASES |
| Medium | Book |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2010 |
| Name of publisher, distributor, etc | TATA MC GRAW HILL |
| Place of publication, distribution, etc | NEW DELHI |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMMERCE |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | P G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 659.1 |
| Item part | MOH/A |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Paul's College | St. Paul's College | 14/08/2013 | 525.00 | 659.1 MOH/A | 30283 | 02/05/2014 | 02/05/2014 | Books |