Advertising an imc prespective (Record no. 13992)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | SPK96000001 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB-migration-295 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140502130053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 040 ## - CATALOGING SOURCE | |
| -- | PC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | MUR/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MURTHY S.N |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AN IMC PRESPECTIVE |
| Medium | Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2007 |
| Name of publisher, distributor, etc | EXCEL BOOKS |
| Place of publication, distribution, etc | |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MBA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BHOJANNA U |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 659 |
| Item part | MUR/A |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Paul's College | St. Paul's College | 27/07/2008 | 0.00 | 659 MUR/A | 27052 | 02/05/2014 | 02/05/2014 | Books |