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Consumer behaviour and marketing strategy (Record no. 13982)

MARC details
000 -LEADER
fixed length control field 00567nam a2200217 a 4500
001 - CONTROL NUMBER
control field SPK96000001
003 - CONTROL NUMBER IDENTIFIER
control field LIB-migration-283
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140502130052.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
040 ## - CATALOGING SOURCE
-- PC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 2
Item number PET/C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PETER PAUL J
245 ## - TITLE STATEMENT
Title CONSUMER BEHAVIOUR AND MARKETING STRATEGY
Medium Book
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2007
Name of publisher, distributor, etc TATA MC GRAW HILL
Place of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMER BEHAVIOUR
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MBA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name OLSON JERRY C
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part 658.834 2
Item part PET/C
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        St. Paul's College St. Paul's College   26/07/2008 0.00   658.834 2 PET/C 27050 02/05/2014 02/05/2014 Books
        St. Paul's College St. Paul's College   26/07/2008 0.00   658.834 2 PET/C 27225 02/05/2014 02/05/2014 Books