Marketing research: concepts and cases (Record no. 13962)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | SPK96000001 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB-migration-261 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140502130052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 040 ## - CATALOGING SOURCE | |
| -- | PC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | COO/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | COOPER DONALD .R |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH: CONCEPTS AND CASES |
| Medium | Book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2006 |
| Name of publisher, distributor, etc | TATA MC GRAW HILL |
| Place of publication, distribution, etc | |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING RESEARCH |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MBA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SCHINDLER PAMELA .S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | 658.83 |
| Item part | COO/M |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Paul's College | St. Paul's College | 26/07/2008 | 0.00 | 658.83 COO/M | 27142 | 02/05/2014 | 02/05/2014 | Books |