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Brand positioning:strategies for competitive advantage (Record no. 13958)

MARC details
000 -LEADER
fixed length control field 00546nam a2200205 a 4500
001 - CONTROL NUMBER
control field SPK96000001
003 - CONTROL NUMBER IDENTIFIER
control field LIB-migration-254
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140502130052.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
040 ## - CATALOGING SOURCE
-- PC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SEN/B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SENGUPTA SUBROTO
245 ## - TITLE STATEMENT
Title BRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE
Medium Book
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2006
Name of publisher, distributor, etc TATA MC GRAW HILL
Place of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 0
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND MANAGEMET
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term MBA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part 658.827
Item part SEN/B
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        St. Paul's College St. Paul's College   25/07/2008 0.00   658.827 SEN/B 22867 02/05/2014 02/05/2014 Books
        St. Paul's College St. Paul's College   25/07/2008 0.00   658.827 SEN/B 22868 02/05/2014 02/05/2014 Books
        St. Paul's College St. Paul's College   25/07/2008 0.00   658.827 SEN/B 24212 02/05/2014 02/05/2014 Books
        St. Paul's College St. Paul's College   25/07/2008 0.00   658.827 SEN/B 27165 02/05/2014 02/05/2014 Books