Integrated advertising,promotion, and marketing , communications / (Record no. 13952)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00385nam a22001337a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | CLO/I |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising,promotion, and marketing , communications / |
| Statement of responsibility, etc | Kenneth E. Clow. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2003. |
| Name of publisher | PRENTICE HALL OF INDIA, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 537p.: |
| Other physical details | ill.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject keyword | ADVERTISING & SALES PROMOTION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 25/07/2008 | 0.00 | 658.82 CLO/I | 24318 | Books | |
| Subject Book | St. Paul's College | St. Paul's College | Commerce | 25/07/2008 | 0.00 | 658.82 CLO/I | 24319 | Books |