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Marketing management:

Pingali Venugopal

Marketing management: a decision-making approach - Los Angeless Sage publications 2010 - xvii, 245 Pages

ISBN: 9788132104711

Subjects--Topical Terms:
Marketing-management
SWOT analysis
Positioning
Marketing environment
Segmentation and targeting

Dewey Class. No.: 658.8 / PIN/MA

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