Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xl, 614 [80]p. : col. ill. ;
Includes indexes.
0072964723 (alk. paper)
Advertising.
RG / ARE/C
Contemporary advertising / William F. Arens. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xl, 614 [80]p. : col. ill. ;
Includes indexes.
0072964723 (alk. paper)
Advertising.
RG / ARE/C