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Strategic brand management building,measuring and managing brand equity

KELLER KEVIN LANE

STRATEGIC BRAND MANAGEMENT BUILDING,MEASURING AND MANAGING BRAND EQUITY Book - 2 - PRENTICE HALL OF INDIA 2003 - 0

Subjects--Topical Terms:
BRAND MANAGEMET

Subjects--Index Terms: MBA

Dewey Class. No.: 658.827 / KEL/S

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