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Integrated advertising,promotion, and marketing , communications /

Clow, Kenneth E.

Integrated advertising,promotion, and marketing , communications / Kenneth E. Clow. - 2nd ed. - PRENTICE HALL OF INDIA, 2003. - 537p.: ill.;

Subjects--Topical Terms:
ADVERTISING & SALES PROMOTION

Dewey Class. No.: 658.82 / CLO/I

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